Recommendation: That workshops be made available for members
of the general public to attend in order to learn more about media
strategy and goals.
- School, University and TAFE can serve as locations for
these workshops and can offer assistance or help coordinate
and promote them as well. Workshops will also need the support
of the Department of Education.
- Given the implementation of these workshops they can then
be advertised to the general public to take part in. It is
beneficial for the educational institution because it increases
its exposure and reputation, thereby increasing its chances
of receiving funding. Suburban newspapers, ethnic and culturally
centered magazines are a good way to promote these workshops
to the community.
- Media resource packs can be formed to send out to interested
members of the community. They should be available in different
languages. This could be a way to counter the amount of money
involved in spending on workshops.
- Workshops can be conducted by media bodies - the extra
incentive for them coming is that they too can be educated
about media ethics that the community finds important.
- In regard to how to encourage participants, it was noted
that firstly, people would be more inclined to go to a workshop
if they felt like their ideas would be seriously considered
and also if they received some kind of accreditation for
Recommendation: The formation of a body or group within each
suburb or region specifically established to address issues of importance
to cultural harmony within the community.
- Contact existing youth organisation (e.g. YAPA) to see
if they are able to recruit people to join and also form
sub-committees within existing organisations (e.g. Parramatta
City Council YAC)
- Seek funding through government grants or existing youth
funding organisations such as the Foundation for Young Australian,
or try to find funding/ support through schools, media groups
or University faculties. Use school forums such as the SRC
to make use of the schools contacts/networks. Also target
media studies courses in school and TAFE;
- Utilise information technology to facilitate dialogue with
community (e.g. expand 'Youth Alive' - Youth Week website);
- 'Watch puppy (dog)' network to act as de facto youth media
- Inter-suburb cultural exchange - utilise school rather
than overseas networks;
- Set up new form of media, which can be used to present
alternative views on issues and events. This form could come
in several different mediums: Newsletter/website; Talk back
radio, community stations
Recommendation : circulation throughout the general public of
fact sheets describing how individuals can contact the media
What kind of information should be provided?
- Contact numbers, addresses and opening hours of media outlets
and media regulatory bodies
- Information on what can be achieved by contacting the media
- Information on what processes actually exist to keep media
accountable, at an industry level as well as within organisations
- All information should be provided in several languages
Packaged as fridge magnets; public education ad campaigns; TV, print
media, radio; poster campaigns; school newsletters; council publications
and newsletters; in community group newsletters; on organisation websites;
What strategies could be employed?
- Create a website or links page, which is solely
established to facilitate people contacting the media and
addressing this issue has direct links to media outlets and
- Stronger emphasis on the contact details in newspapers
etc supplied by print media and having more regular and clear
announcements of how to contact radio media.
Recommendation: Promoting the 'social responsibility' of the
media through more balanced and accurate media coverage of stories
involving different cultural groups.
- Start a school newspaper, magazine etc, which can report
on current issues in the media (both sides) and print quotes
and articles by students of different backgrounds about different
issues, which affect students views & feelings.
- Form a youth based lobby group to convey concerns with
the media's reporting of multicultural issues.
- Use school assemblies as a way to activate students and
inform them of current issues being reported in the media.
Encourage students to get involved and make a difference
on an individual scale. Outside speakers could be brought
in for different perspectives, for example, invite particular
reporters to speak and be open to questions and being challenged.
- Get involved in film, radio and article writing course
at school, or start one. It is through these courses that
students will be able to gain knowledge about media techniques.
Learn how to write letters to media organisations and the
Editor, and students can give journalists a different cultural
view to a story/article and encourage them to write balanced
- Establish networks between schools so they know they're
not working in isolation. Furthermore student groups should
develop relations with other media alert groups and try to
foster good relationships with serious journalists
Recommendation : That the Government at the Federal and State
levels provide/s a commitment to ensure that the wider public is aware
of differences in culture and their effect on lifestyles.
- More community-based multicultural events need to be held
so members of the community can see how other cultures live.
Educating people about different cultures is the best way
to increase awareness and, in turn acceptance. The jurors
felt that Harmony Day was one such initiative but that this
could be expanded, perhaps through "cultural excursions".
- Community and school fetes should be used as sites for
cultural awareness raising. Fetes should include a variety
of foods, music, dancing and games with a history of these
given by members of that culture.
- It was recognised that particular geographical areas are
home to particular cultures. Schools should be encouraged
to promote the study of cultures in syllabus area such as
Religious Studies and Society and Culture, which are not
common to their geographical area. Different ethnic communities
groups should be encouraged to meet up and discuss common
issues and challenges that they face, through their local
Recommendation : That 'life-long' learning programs be introduced
to educate journalists and media professionals in reporting on multicultural
- Youth organisations or a body of youth, actively organise
'youth run' functions for members of the press and wider
media representatives. The youth would be responsible for
- Such a body of youth could also design a branch that is
focussed on providing services to the media, similar to the
idea of a consultancy organisation. Youth knowledge of issues
concerning youth/ media/ multicultural would be available
for journalists and media professionals
- Ensure that teaching on multicultural issues is an essential
component of the initial training provided by media organisations
at the editorial traineeship level.
- Performance evaluation of individual journalists and editors
that includes explicit attention to reporting of multicultural
issues if applicable, must become a part of the internal
monitoring system of different media organisations.
- Promote the idea of a mentoring system, or 'buddy-system'
between individual media representatives and individuals
from a youth organisation.
- At the university level, have individuals from multi-cultural
backgrounds who have been negatively/or positively affected
by media coverage of a particular issue, come and tell their
story to journalist undergraduates.
- The introduction of journalists who specialize in multicultural
issues, and have specific prerequisites.